About Us

Yaktivities has recently been set up by Director, Lorna Allen as a UK representation service for hotel and travel brands in Asia and beyond.

With over 20 years experience of successfully promoting and representing Asian clients, Lorna has built up a sizeable network of valuable industry and press contacts, many of which she has worked with closely for a number of years.

Drawing on a deep understanding and respect of Asian cultures, having travelled widely across SE Asia, and having lived in China whilst doing her degree in Mandarin Chinese, Lorna is able to tap into her clients’ needs, expectations and requests with a knowledge of what is culturally acceptable to them, and how this can be ‘married’ with the pulse of the UK market.

Being conversant in French and German means that Lorna can liaise more easily with her European counterparts.